The Sponsorship of Public Culture and Arts by Private Enterprises in Japan

Abstract

In Japan, over the past half-century, along with increasing reforms in socioeconomic aspects, significant changes have also occurred in the awareness and actions of the central and local governments, as well as various social resources in demonstrating national power through culture and arts. Especially, the private sector plays a critical role among others. The article provides a literature review by Japanese scholars on the private enterprises’ sponsorship of culture and arts since the last decades of the 20th century. This is believed a useful source of lessons for Vietnam in mobilizing resources for developing culture and arts, as well as raising national status.