Reviving Vietnam’s Tourism Industry after the Covid-19 Pandemic

Abstract

Tourism has great potential for economic development and has contributed greatly to Vietnam's economic growth in recent years. However, the tourism industry which was heavily affected by the outbreak of the Covid-19 pandemic from the beginning of 2020 until now has begun to show strong signs of recovery after the pandemic has been controlled and Vietnam reopened the country. The article analyzes the situation of Vietnam's tourism industry under the impact of the pandemic in the past time and recent signs of recovery. It thereby proposes some recommendations for a strong revival shortly including the implementation of tax incentives, the development of new tourism trends, a plan to recover the tourism sector in the short and long term, and enhancing digital transformation in the tourism sector.