Access to International Markets Challenging Thai Nguyen Tea Industry

Abstract

Thai Nguyen is Vietnam’s second largest tea producer in terms of tea area and production. Tea from the province, however, is mainly consumed in domestic markets. This fact, on one hand, is due largely to the province’s competitive advantage of traditional green tea products and the preference of domestic consumers, but on the other reflects the limited export capacity of the local tea industry. Based on the data from field surveys in Thai Nguyen province, the paper looks at the strengths, weaknesses, opportunities and threats of Thai Nguyen tea products in accessing international markets by adopting a SWOT analysis; there by provides general views and possible regional and global market access solutions for them.