Applying E-commerce to Identify Brands of Small and Medium-sized Enterprises in Cyberspace in Vietnam

Abstract

E-commerce is gradually changing shopping habits of consumers. Online shoppers are free to search and add to cart any goods and services from any country in the world. These changes have brought great opportunities for enterprises, especially small and medium-sized enterprises (SMEs) in Vietnam, in exploiting e-commerce as an effective tool to boost their products, services and brands in cyberspace. The article focuses on clarifying the current situation of applying e-commerce to identify the brands of SMEs in cyberspace in Vietnam, and the challenges that SMEs are facing in doing so to improve their brand awareness and promotion. On that basis, it proposes solutions to help SMEs promote brand recognition when applying e-commerce.