Studying Online Shopping Behavior of Vietnam Consumers

Abstract

Studying Online Shopping Behavior of Vietnam Consumers
Major: Business Administration
Code: 9.34.01.01

Aside from the Introduction, Conclusion, Appendixes, and References, the main thesis content is presented in 5 chapters as follows.

Chapter 1 provides a literature review.

Chapter 2 presents the theoretical basis and research model.

Chapter 3 indicates the research methods.

Chapter 4 puts forward research results and discussions.

Chapter 5 offers some management suggestions to improve the efficiency of the online shopping business.

The thesis was successfully defended before the Thesis Examination Council of the Graduate Academy of Social Sciences, Vietnam Academy of Social Sciences in 2020.
(Introduced by HOAI PHUC)