55 year journey branding Hanoi Beer

Authors

  • Vỵ Hương

Abstract

55 years ago, on 15.08.1958, the first product of Habeco born vopis called Truc Bach has marked the success of the staff and workers after a period of recovery and plant from the ruins, ruined by the French leave. 55 years on, this class has his days, the grandmother, but certainly address each time passing 183 Hoang Hoa Tham, everyone has fun flutter to see the next layer offspring of his career, thinking the new action, gave Hanoi Beer brand become a national brand.

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Published

2016-08-11

Issue

Section

11. DOANH NGHIỆP – DOANH NHÂN