Dien Quang striving for international brands target

Abstract

Developing the model of multinational corporations; To maintain its position as the brand awareness in the field of 1 Lighting in Vietnam; Putting Dien Quang became an international brand is the goal toward which DQC in the near future. Based on the evaluation of lighting industry, the competition between businesses in the sector, analyzing the strengths, weaknesses, opportunities and challenges of the business, Mr. Ho Quynh Hung-Chairman of the Board of Management Company shared with the Journal of Commerce on the strategic direction of Dien Quang 2013-2017 period.