Journal of Economics and Business administration
Tạp chí của Trường Đại học Kinh tế và Quản trị Kinh doanh, Đại học Thái Nguyên
DETERMINANTS OF CONSUMERS’ PURCHASE INTENTION OF AGRICULTURAL PRODUCTS ON E-COMMERCE PLATFORMS IN THAI NGUYEN PROVINCE: A RESEARCH BASED ON TECHNOLOGY ACCEPTANCE MODEL AND SOCIAL COGNITIVE THEORY
Nghiên cứu áp dụng Mô hình Chấp nhận công nghệ và Lý thuyết Nhận thức xã hội để đề xuất mô hình nghiên cứu nhằm đánh giá các yếu tố ảnh hưởng đến ý định mua hàng nông sản trên sàn thương mại điện tử (TMĐT) của khách hàng tại tỉnh Thái Nguyên. Kết quả phân tích số liệu được thu thập từ 284 đối tượng khảo sát, thông qua phương pháp phân tích nhân tố khám phá cùng phương pháp phân tích hồi quy, cho thấy các yếu tố bao gồm: (1) Sự hữu ích cảm nhận, (2) Sự dễ sử dụng cảm nhận, (3) Thái độ, (4) Niềm tin vào năng lực bản thân, (5) Chuẩn mực xã hội, và (6) Nhóm tham khảo đều có tác động tích cực đến Ý định mua hàng nông sản trên sàn thương mại điện tử. Nghiên cứu đưa ra một số đề xuất nhằm thúc đẩy khách hàng tích cực mua sắm sản phẩm nông sản trên sàn TMĐT, giúp nông sản được phân phối hiệu quả hơn tới khách hàng, tăng doanh thu và nền tảng khách hàng cho các doanh nghiệp/hộ kinh doanh nông sản.
ANALYSIS OF FACTORS AFFECTING THE SUSTAINABILITY OF SMALL AND MEDIUM ENTERPRISES IN THAI NGUYEN PROVINCE
Small and medium-sized enterprises play a very important role in the development of each locality. This study analyzes the factors affecting the sustainability of small and medium-sized enterprises with research hypotheses about the influence of factors such as business efficiency, business resilience, understanding of accounting and technological factors that affect the sustainability of small and medium-sized enterprises in Thai Nguyen province. Research results show that factors such as business efficiency, business resilience, accounting knowledge, and technology are factors that affect the sustainability of small and medium-sized enterprises. From the research results, a number of solutions to improve the sustainability of small and medium-sized enterprises are also proposed to help business owners have reasonable solutions to develop their businesses sustainably.
CONSUMER EXPECTATIONS TOWARDS SOCIAL RESPONSIBILITY OF MULTINATIONAL ENTERPRISES - A CASE STUDY OF VIETNAM
Vietnam has witnessed increasing inflows of foreign direct investment in recent years, highlighting its concerted efforts to attract foreign capital. While this influx drives technological advancement and job creation, concerns persist regarding corporate social responsibility and its environmental impacts. The scarcity of research on Vietnamese consumer perspectives of corporate social responsibility highlights the critical need to address this gap, particularly amidst the escalating importance of corporate social responsibility globally. This study aimed to identify Vietnamese consumers' expectations regarding multinational enterprises' social responsibility and assess their impacts on consumers’ support for socially responsible businesses. Data from 240 respondents in Danang were analyzed quantitatively. The results revealed that Vietnamese consumers' expectations for corporate social responsibility of multinational enterprises could be categorized into four factors, ranked in terms of expectation level from high to low: Economic, Ethical, Legal, and Philanthropic responsibility. These expectations varied according to respondents' gender, education level, income, and living areas. The study also demonstrated that expectations related to Economic, Philanthropic, and Ethical responsibility had a positive influence on consumers' willingness to support the socially responsible activities of multinational enterprises. These findings have significant implications for multinational enterprises in terms of future development
VIET NAM’S FOOD CONSUMPTION PATTERNS: FACTORS TO CONSIDER
Abstract The structure of food demand and consumption behavior between the rich and the poor has a remarkable difference. The poor consume more grain while the rich spend more on safer and more nutritious food. We try to describe a general picture about the food demand of Vietnam’s households in some specific aspects. Several findings summarized as follows: the distribution system of Vietnam’s commodity has not operated effectively yet; the richest households’ proportion of spending on food rich in protein and nutrients is higher than other income groups, and the proportion of expenditure on cereals (rice) is still high for the poorest households; the richest households are willing to pay higher prices for all food commodities than the poorest ones. The result of Almost Ideal Demand System (AIDS) model estimation reveals that estimated coefficients of the richest households are greater than zero for all food commodities, which indicates that the food demand for these commodities will increase when the price rises. On the other hand, the poorest households have three estimated coefficients less than zero including rice, pork and vegetables. It is the fact that a rise in the price of rice, pork and vegetables will have a negative impact on the food demand for these commodities. Finally, the various income groups have an obviously different response to the food demand when these commodities’ prices vary. The poorest households’ demand is price elasticity of food items namely rice, pork and vegetables.
RANKING FACTORS AFFECTING SERVICE QUALITY IN MOBILE BANKING: A FUZZY AHP ANALYSIS
In today's fiercely competitive environment, effectively managing the quality of service in mobile banking is crucial for banks to thrive. Understanding the key factors influencing mobile banking quality is imperative for banks to initiate improvements in their mobile banking services. Moreover, comprehending the interrelationships among these factors, prioritizing them, and identifying the critical factors are essential steps for banks to undertake actions for enhancement. In this study, the fuzzy Analytic Hierarchy Process (FAHP) was employed to assess the 15 identified subfactors and determine their importance levels in evaluating service quality in mobile banking. The findings reveal that Privacy, User Education, and Security emerge as the most influential factors impacting service quality in mobile banking. This study introduces a novel approach that fulfills various requirements, including identifying quality factors in mobile banking, comprehending hierarchical structures for prioritization, and ranking both factors and subfactors related to mobile banking service quality. The findings gained from this study can serve as a valuable guide for banks aiming to enhance their mobile banking services.
Ứng dụng phương pháp học máy nghiên cứu ảnh hưởng của các quyết định tài chính đến giá trị doanh nghiệp
This study utilizes machine learning models and traditional statistical methods to analyze the impact of financial decisions on the value of listed firms in Vietnam. The data used in the article was collected from 646 listed firms on the HOSE and HNX exchanges from 2012 to 2022. The study experimented with the dataset using machine learning models: Linear Regression (LR), LASSO, Generalized Additive Model (GAM), Random Forests (RF), Gradient Boosting Regression Trees (GBRT), single-layer and feed-forward neural networks (NN), as well as traditional statistical methods. The results indicate a positive correlation between investment and financing decisions and firm value during the research period. Additionally, the impact of dividend payment decisions on company value is statistically insignificant. Based on these results, the article suggests recommendations to help firms make suitable financial decisions.
DEVELOPING TOURISM IN DAI TU DISTRICT, THAI NGUYEN PROVINCE
Dai Tu district is known for its many beautiful and attractive landscapes, favorable for tourism development. However, exploiting tourism in Dai Tu has not been effective. The study uses both secondary and primary data with descriptive statistics and comparative methods to analyze and evaluate the current state of tourism development in the district. The results show that tourism in Dai Tu still has many limitations in terms of scale and service quality, and lacks its own specific mechanism. Moreover, tourism products are poor, the number of visitors is not high, and tourism activities are still fragmented. There is a lack of systematic investment, poor communication, limited facilities and equipment; and the workforce lacks knowledge and has weak skills. Thereby, the study proposes a number of solutions to maximize tourism potential for tourism activities in Dai Tu district, promoting local economic development.
EVALUATING THE SATISFACTION LEVELS OF PETROLEUM BUSINESS UNITS AT THE TECHNICAL CENTER FOR QUALITY MEASUREMENT STANDARDS IN TIEN GIANG PROVINCE
The study aims to evaluate how petroleum business units are satisfied with the measurement inspection services provided for petroleum measuring columns at the Technical Center for Quality Measurement Standards in Tien Giang province. We collected 220 questionnaires from leaders of petroleum business units in the province, out of which 198 were valid for analysis. We used various methods, including scale reliability testing, exploratory factor analysis (EFA), correlation, and regression analysis with SPSS version 20 to evaluate the data. Our research results indicate that six factors affect the satisfaction of petroleum business units, namely: Trust (β= 0.263), Customers’ technical knowledge (β= 0.187), Responsiveness (β= 0.171), Service capacity (β= 0.166), Empathy (β= 0.099), and Perceived price (β= 0.019). Based on the influence of these factors, we recommend several solutions to help increase the satisfaction of petroleum business units with the inspection services provided by authorities in Tien Giang province.
ECONOMIC EFFICIENCY OF GUAVA GROWING HOUSEHOLDS IN THAI NGUYEN CITY
The research focuses on 3 groups of subjects with three guava growing scale: small, medium and large scale in Thai Nguyen city. Participatory rapid rural assessment survey method, direct data collection, descriptive statistical analysis, statistical disaggregation, and comparison method are used to clarify the proposed research objectives. The results show the economic efficiency of guava growing households in Thai Nguyen city and indicate that guava trees have an important role in the process of agricultural economic development, increasing the income of guava growing households in Thai Nguyen city. The average guava growing area of each household is 12.4 Northern rods, the cost of production is 7.35 million VND per rod. The average total production value reaches 21.27 million VND/rod. The economic efficiency of guava production of farming households in Thai Nguyen city is relatively high and there is a reasonable choice of input factors. Between different groups of households, there are different economic results and efficiency. The group of large-scale households has the highest economic efficiency in terms of both capital use efficiency and labor use efficiency. The results and economic efficiency of guava production are clearly influenced by many factors such as natural conditions, land resources, labor and human resources. The main solutions should focus on improving the economic efficiency of guava growing such as the access to agricultural extension service, land solutions, market solutions, capital supporting and other groups of solutions, which are necessary for guava growing households.
APPLYING MICHAEL PORTER'S DIAMOND MODEL TO ANALYZE COMPETITIVE ADVANTAGE IN EXPORTING VIETNAM’S RICE
Vietnam's rice export industry is one of the important export industries that is always given top priority by the State; and it currently has an important position in the international market. Based on Michael Porter's diamond model, the authors analyzed the competitive advantage of Vietnam's rice export industry to recognize and evaluate the urgency and propose directions for the rice export industry at present and in the future.
INFORMAL CREDIT FOR POOR HOUSEHOLDS: A CASE STUDY IN THAI NGUYEN PROVINCE
This study aims to assess the demand for informal credit, the status of access, and the purpose of using informal credit by poor households in Thai Nguyen province, with primary data from a survey of 300 poor households. The results show that the rate of poor households accessing informal credit is relatively high through various forms such as borrowing from siblings, friends, neighbors; usury (high-interest); borrowing through community groups; private credit and pawn services. The purposes of using informal credit by poor households are diverse and have little significant impacts on poverty reduction.
ASSESSING THE PERFORMANCE OF JOINT STOCK COMMERCIAL BANKS WITHOUT STATE CAPITAL IN VIETNAM: THE TRADITIONAL APPROACH
The study aims to evaluate the performance of joint-stock commercial banks without Vietnamese state capital in the period 2018–2022, using the traditional approach - analyzing groups of financial indicators. The research results show an overall picture of the banks’ operations through groups of profitability indices (return on total assets, return on equity), safety indices (return on total assets, return on equity), safety indices (capital adequacy ratio, bad debt ratio), and liquidity indices (asset liquid reserve ratio and loan to total asset ratio). Based on the results, the authors propose some recommendations to improve the operational efficiency of joint-stock commercial banks without state capital in Vietnam.
IMPULSIVE BUYING ON LIVE STREAMING PLATFORMS: APPLYING THE ELABORATION LIKELIHOOD MODEL (ELM)
The Elaboration Likelihood Model (ELM) was developed by Petty and Cacioppo (1986), explaining the process of changing individuals' attitudes and opinions about an object or event after their consideration process. This study applies the ELM model to understand customers' purchasing behavior when participating in shopping on livestreaming platforms. The study conducted a survey of 368 observations from customers shopping on livestreaming platforms. The study performs data processing and analysis using SPSS and SmartPLS tools to test the relationship between variables according to the research model. The research results indicate that three central factors in the direct approach (quality of product information, quality of host interaction, and host credibility); and one factor in the indirect approach (consistency of evaluations) play significant roles in enhancing customer engagement and impulse buying tendencies in the e-commerce market. From the research results, the author proposes some implications to make livestreaming commercial activities of businesses more effective.
EVALUATING THE RELATIONSHIP BETWEEN LONG-TERM LIABILITIES AND FIRM PERFORMANCE OF LISTED FIRMS IN VIETNAM
Long-term liabilities are an important indicator for analyzing a firm's debt structure and evaluating its long-term financial situation. In the wake of the global economic crisis caused by the Covid-19 pandemic, assessing long-term liabilities has become even more crucial in helping firms understand financial trends, assess the effectiveness of financial management, and evaluate overall firm performance. This study aims to evaluate the relationship between long-term liabilities and firm performance of listed firms in Vietnam during the period of 2019-2021. The results of this study indicate a negative correlation between long-term liabilities and firm performance in the research period. These findings can be used to make recommendations for improving firm performance by effectively managing long-term liabilities
THE ABILITY TO ACCESS OFFICIAL CREDIT OF POOR HOUSEHOLDS IN THE MOUNTAINOUS AREAS OF THAI NGUYEN PROVINCE
This study was conducted with the purpose of examining the access to official credit by poor households, using cross-sectional data taken from a survey of 300 poor households in mountainous areas of Thai Nguyen province. The study applies the Probit model to identify the factors that affect the ability to access official credit and the Tobit model to determine the factors affecting the amount of loan. The research results show that the factors affecting the access to credit of households include age, ethnicity, education, labor ratio, main occupation, non-production assets, and residential land. The factors affecting the amount of loan by households include age, ethnicity, household members, main occupation, non-production assets, and residential land.
ENVIRONMENTAL AND TECHNICAL EFFICIENCY OF TEA HOUSEHOLDS IN THAI NGUYEN CITY, THAINGUYEN PROVINCE
This study aims to analyze technical and environmental efficiency, as well as to point out the factors affecting the efficiency of tea farms in Thai Nguyen city. By using the stochastic frontier analysis, the results showed that the technical and environmental efficiency of tea households are quite good, of 81% and 77%, respectively. In addition, the findings revealed that age, education and experience of the household head had positive effects on environmental and technical efficiency scores. The factors related to the distance from farm to market and household size indicated a negative impact on technical efficiency as well as environmental efficiency. The results also investigated that solutions to improve technical and environmental efficiency of tea farms include technological change, education level as well as policy mechanisms.
TRENDS IN LABOR SHIFT AND THEIR IMPACTS ON LABOR PRODUCTIVITY INCREASE IN SMALL AND MEDIUM ENTERPRISES IN THAI NGUYEN PROVINCE
This study aims to analyze the trends in labor structure shifts as well as the contributions of three effective factors including the effect of increasing productivity in internal sectors, the static transfer effect, and the dynamic transfer effect on the increase in labor productivity of small and medium enterprises (SMEs) in Thai Nguyen province. Based on statistical data extracted from the provincial statistical yearbook of Thai Nguyen, the study uses the accounting quantification method to analyze the secondary data. The research results show that the average annual increase in labor productivity of SMEs in Thai Nguyen province is 23.32%, with the largest contribution coming from the effect of increasing productivity in internal sectors, followed by the static transfer effect, while the dynamic transfer effect somewhat hampers the overall increase in labor productivity of SMEs.
IMPACTS OF THE NEW STRATEGY ON ETHNIC MINORITY WORK ON THE LABOR MARKET PARTICIPATION OF THE ELDERLY IN REMOTE AREAS OF VIETNAM
This study was conducted to evaluate the impacts of the Ethnic Minority Work Strategy for the period 2013-2020 on the labor market participation of elderly people in remote areas of Vietnam. By using the DID double difference model and event study techniques, combined with large analytical data from the Vietnam Household Living Standard Survey over 5 rounds (2010, 2012, 2014, 2016 và 2018), the research results show that the ethnic affairs strategy for the period 2013-2020 has a positive impact and helps strongly promote (about 3.6 percentage points) the elderly (from 61-70 years old) in remote areas to participate in the labor market. The analysis also confirms that elderly workers in this area are still mainly engaged in agricultural work while the 2013 policy has no impact on jobs in other sectors such as salaried jobs or other non-agricultural jobs. The results of this research also provide managers with useful information in designing and promulgating relevant policies in the future.
ANALYSIS OF FACTORS INFLUENCING SATISFACTION OF HEALTH INSURANCE PARTICIPANTS AT BINH AN HOSPITAL IN KIEN GIANG PROVINCE
Through conducting a survey of 215 health insurance participants for medical examination and treatment at Binh An Hospital and conducting data analysis using Cronbach's Alpha test and exploratory factor analysis (EFA). The study has identified six factors affecting the satisfaction of people participating in health insurance when undergoing medical examination and treatment at Binh An Hospital with the level of impact from high to low respectively: (1) Respect and thoughtfulness, (2) Information, (3) Facilities, (4) Efficiency and continuity, (5) Reputation, (6) Reasonable payment. From the results of the analysis, the research has made conclusions and proposed some policy implications and solutions to improve the quality of medical examination and treatment services to bring satisfaction to patients.
SOLUTIONS TO STRENGTHEN MANAGEMENT OF HEALTH INSURANCE SPENDING AT SOCIAL INSURANCE OF LAO CAI PROVINCE
Health insurance is one of the most important social security policies of the Party and State with humanitarian significance and profound community sharing. It is the main pillar of the social security system, contributing to progress, social justice, socio-political stability and socio-economic development. This fund contributes to realizing the goal of social justice in people's health care, making important contributions to implementing the policy of socializing medicine of our Party and State. The article focuses on clarifying the current status of health insurance spending management in the period 2021 - 2023, while pointing out the limitations and causes of the limitations. Thereby, it proposes some solutions to strengthen the management of health insurance spending at Lao Cai Provincial Social Insurance in the period 2024-2026.
FACTORS AFFECTING TO THE APPLICATION OF BALANCED SCORECARD – A CASE STUDY OF VNPT LAM DONG BUSINESS CENTER
The Balanced Scorecard (BSC) model is one of the contemporary management methods to help businesses comprehensively assess the completion and effectiveness of their business strategy through financial and non-financial indicators. This method has been implemented at Vietnam Posts and Telecommunications Group (VNPT) over the years. Through practical application at VNPT Lam Dong Business Center, the study was conducted to explore the critical factors for successful implementation of BSC in the context of Vietnamese enterprises. The data was collected through a survey of all staff at the center. Regression analysis shows that the ease of use, usefulness, leadership involvement, corporate culture and internal communication are the factors that have positive impacts on the implementation of this method. The study provides statistical evidence and governance implications for other businesses that intend to implement BCS.
FACTORS AFFECTING THE INTENTION TO CHOOSE THE DESTINATION OF PHU QUOC OF STUDENTS OF THE FACULTY OF ECONOMICS AT KIEN GIANG UNIVERSITY
Based on the theory of service satisfaction by Parasuraman et al. (1985), this study conducted a survey on 121 students of the Faculty of Economics at Kien Giang University, then used descriptive statistical analysis, reliability testing (Cronbach's Alpha), exploratory factor analysis (EFA), and multivariate regression analysis. The research results have identified 03 factors that have positive impacts on the intention to choose Phu Quoc of students of the Faculty of Economics at Kien Giang University. They are "destination image", "attitude" and "subjective norms". One factor that negatively affects the intention to choose Phu Quoc of students of the Faculty of Economics at Kien Giang University is "control behavior". From the results of analysis and discussion, the research has proposed a number of solutions to consolidate and improve the application of theory on students' intention to choose Phu Quoc destination. In particular, it is necessary that local management agencies increase the frequency of visual communication and promotion to Phu Quoc destination to students; food and beverage businesses also need to diversify high-quality services in restaurants to meet the needs of students, to attract and satisfy young tourists coming to Phu Quoc.
SOLUTIONS TO IMPROVE THE MANAGEMENT CAPACITY OF ENTERPRISES PARTICIPATING IN BUSINESS ACTIVITIES OF OCOP PRODUCTS IN QUANG NINH PROVINCE
In recent times, despite a significant increase in the number of businesses engaged in OCOP products in Quang Ninh Province, the overall quality and competitiveness of these enterprises remain low. One of the fundamental reasons is the limited management capacity, particularly in company management. Based on practical surveys, this article deeply analyzes the current status of management capacity in these enterprises from various perspectives. It evaluates the achievements, identifies the limitations, and proposes several solutions to enhance the management capacity of businesses involved in OCOP products in Quang Ninh Province.
AN EXPLANATORY MODEL OF JOB PERFORMANCE IN THE HOSPITALITY INDUSTRY: EXPLORING THE MODERATING ROLE OF INDIVIDUAL CHARACTERISTICS
In the context of the Fourth Industrial Revolution, competition among firms in the hospitality sector is quite fierce, therefore businesses must enhance their operational efficiency, including employee job performance. However, research on this topic in Vietnam has not been thoroughly conducted, so this study aims to examine the factors affecting employee job performance. The study also explores the moderating role of individual characteristics (age, gender, and position) on the relationship between perceived supervisor support and job performance, which constitutes the novelty of this research. The results of PLS-SEM ​​analysis based on data from 322 employees show that perceived supervisor support, employee satisfaction and commitments to the organization exert positive impacts on job performance. Managerial implications derived from the findings offer valuable guidance for managers seeking to improve job performance in the hospitality industry.
ENVIRONMENTAL EFFICIENCY OF EDIBLE CANNA PRODUCTION IN NORTHEASTERN COMMUNES OF THAI NGUYEN PROVINCE: A DATA ENVELOPMENT ANALYSIS (DEA) APPROACH
While existing literature on agricultural environmental efficiency in Vietnam predominantly focuses on paddy rice, aquaculture, and perennial industrial crops using the Stochastic Frontier Analysis (SFA) approach, this study bridges the empirical gap by pioneering the application of Data Envelopment Analysis (DEA) to measure the environmental efficiency (EE) of edible canna production. Primary data were collected through face-to-face interviews with 200 canna-producing households in the northeastern region of Thai Nguyen province, a key material area for One Commune One Product (OCOP) canna vermicelli. The DEA-VRS (Variable Returns to Scale) model was employed to measure the utilization efficiency of environmentally detrimental inputs, specifically chemical fertilizers (N, P, K) and fossil fuels. Subsequently, a Tobit regression model was applied to identify the determinants influencing the EE of these households. The results indicate that the average environmental efficiency score of canna producers stands at only 68.5%, reflecting a substantial overuse of environmentally detrimental inputs. This figure concurrently implies an environmental inefficiency level of 31.5% (1-EE), suggesting that households could potentially reduce environmentally detrimental inputs by 31.5% while fully maintaining their current output levels. The Tobit regression results reveal that educational level, farming experience, cooperative membership, access to technical training programs, and environmental awareness are statistically significant determinants of the EE among canna-producing households. These findings provide a robust scientific basis for enhancing the environmental efficiency of edible canna production, thereby contributing to the sustainable development of the OCOP canna vermicelli value chain in the Northern mountainous region.
REMITTANCES AND HEALTHCARE UTILIZATION: EVIDENCE FROM ETHNIC MINORITY ELDERS IN RURAL VIETNAM
This study examines the impact of remittances on healthcare utilization among ethnic minority elders in rural Vietnam. Using data from the Vietnam Household Living Standards Survey (VHLSS) in the period of 2022–2024, the paper applies propensity score matching (PSM) to address selection bias in remittance receipt. Healthcare utilization is measured by the probability of healthcare facility visits and total household healthcare expenditure. The results show that remittances significantly increase both outcomes. Specifically, remittance-receiving households are 7–11 percentage points more likely to use healthcare services and spend 8–24 percent more on healthcare than non-recipient households, depending on the matching method. These findings are robust across alternative matching techniques. The results suggest that remittances help relax liquidity constraints and reduce financial barriers to healthcare access for ethnic minority elders. The study highlights the complementary role of remittances in improving health equity and supporting elderly care in disadvantaged rural and mountainous regions of Vietnam.
CURRENT STATUS OF COMMERCIAL ADVERTISING ACTIVITIES ON TELEVISION IN VIETNAM
The study applies key concepts of Commercial Advertising, Television Broadcasting, and Theory of Consumer Behavior of Kotler (2009). The research employed both qualitative and quantitative methods. The qualitative phase involved expert discussions to refine and adjust measurement scales and research models to ensure contextual relevance. The quantitative phase was conducted through a survey of 720 respondents, including individual and corporate customers, yielding 698 valid responses. Analytical techniques such as Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM) were performed using SPSS 26 and AMOS 24. The results indicate that Audience Characteristics (KG) and Legal and Policy Factors (CS) exert significant positive effects on Commercial Advertising on Television (QC), whereas Television Station Brand (TH) is comparatively weaker. This suggests that the effectiveness of television advertising depends primarily on audiences’ knowledge and emotional experience rather than merely on the frequency or duration of the adverising message.
DETERMINANTS OF HOUSEHOLD TOBACCO EXPENDITURE IN VIETNAM: EMPIRICAL EVIDENCE FROM A CENSORED REGRESSION MODEL
This study uses data from the 2020 Vietnam Household Living Standards Survey (VHLSS) covering 7,776 households to examine the determinants of tobacco expenditure using a Tobit model. The results show that household tobacco spending is shaped by multiple factors related to the household head’s characteristics, household composition, and socio-economic conditions. Households headed by women and those with more educated household heads tend to spend less on tobacco, whereas the household head’s age and marital status are associated with higher tobacco expenditure. Notably, while larger household size increases overall spending, the presence of children under six and older members (aged 65 and above) is linked to lower tobacco expenditure, suggesting a dampening effect on tobacco-related outlays. From an economic and behavioral perspective, higher-income households, urban residents, and households with alcohol consumption tend to spend more on tobacco, indicating complementarity between risky consumption behaviors. Based on these findings, the study draws policy implications, including tax and price adjustments, targeted health education interventions, and integrated control strategies addressing both tobacco and alcohol use.
DIGITAL LEADERSHIP, DIGITAL TECHNOLOGIES AND INNOVATION CAPABILITY OF PROCESSING ENTERPRISES
This study aims to provide a deeper understanding of the relationships between digital leadership, digital technology adoption, digital transformation commitment, and innovation capability in Vietnamese processing enterprises. PLS-SEM approach was employed to test a structural path model incorporating knowledge sharing as a mediating variable and digital transformation commitment as a moderating variable. The results reveal that knowledge sharing plays a mediating role in the relationships between digital leadership, digital technology adoption, and firms’ innovation capability. Furthermore, digital transformation commitment exerts a positive moderating effect, strengthening the influence of knowledge sharing on innovation capability. These findings highlight that internal digital practices not only have direct effects but also interact and mutually reinforce each other, thereby enhancing innovation capability in processing enterprises. Based on the empirical results, the study offers several managerial implications to foster digital leadership and promote a digital knowledge-sharing culture throughout the digital transformation process.
KHÁM PHÁ MỐI QUAN HỆ GIỮA CẢM NHẬN NĂNG LỰC MUA HÀNG VÀ Ý ĐỊNH MUA HÀNG TRÊN CÁC NỀN TẢNG THƯƠNG MẠI ĐIỆN TỬ: THUYẾT HÀNH VI CÓ KẾ HOẠCH
This study explores the relationship between perceived purchasing self-efficacy and purchase intention on e-commerce platforms based on the Theory of Planned Behavior (TPB). Data were collected from 332 customers who had previously shopped online and analyzed using SPSS software and AMOS 20. The results indicate that perceived purchasing self-efficacy has a significant impact on purchase intention, moderated by TPB factors such as attitude, subjective norms, and perceived behavioral control. The study provides important implications for e-commerce businesses to enhance customer experience and encourage purchasing behavior.