A study on educational agritourism in Cam Thanh Commune, Hoi An: Lessons for tourism development in Southern Vietnam

Abstract

As an agricultural country, Vietnam aims to make the rural area a “worthy livable place” by connecting agriculture with a dynamic economic sector called tourism. Education plays a crucial role as one of the functions of developing agritourism. Educational agritourism thus becomes a new research topic for scientists and researchers. By using the participatory observational research method and personal in-depth interviews with 20 farmers involved in the agritourism business, the paper analyzed the potential development of educational agritourism, its benefits and the roles of farmers in the development of this model in Thanh Dong Village, Cam Thanh Commune, Hoi An City. The research findings are used as a premise to give some lessons learned to apply and develop the educational agritourism model in the Southern region in the future.