Orientation and solutions for developing river tourism products in Can Tho City

Abstract

This study aims to assess the current state and potential for development of river tourism in Can Tho City, based on a survey of 234 tourists who participated in river tourism programs. The findings revealed that river tourism in Can Tho City had significant untapped potential for growth while the current river tourism products partially met the needs of tourists, but there were still several limitations. Based on the research results, this article proposed some recommendations and solutions for the development of river tourism products in Can Tho City.