No. 7 (2025) en

Bài viết

• The role of electronic word-of-mouth in shaping brand image and driving purchase intentions

  To Anh Tho, Nguyen Kim Quoc Trung

  1-14

• Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province

  Huynh Thi Thao Trang, Huynh Thi Thao Nguyen, Dao Le Kieu Oanh

  15-30

• The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City

  Mai Xuan Dao, Trinh Minh Man, Ngo Thien Nhi, La Gia Phung, Le Yen Tam, Nguyen Phuong Thuy

  31-45

• Corporate social responsibility in private universities: Empirical evidence in Vietnam

  Tran Minh Tu, Lam Dang Xuan Hoa

  46-59

• Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach

  Le Quang Huy, Nguyen Thanh Nam

  60-76

• The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love

  Phan Nguyen Anh Quan, Hoang Cuu Long, Nguyen Van Duc

  77-90

• Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises

  Tran Thi Phuong Lan, Duong Hoang Ngoc Khue, Tran Hong Van, Ha Xuan Thach

  91-104

• A class of economic growth model with memory in the context of fractional derivatives

  Tran Dinh Phung, Nguyen Van Phong

  105-114

• The role of industries in economic growth: An approach to decentralization of sectors in Long An province

  Le Cong Dinh, Pham Minh Tien, Huynh The Nguyen

  115-129

• Accounting conservatism: A literature review

  Ngo Nhat Phuong Diem

  130-142