No. 7 (2025) en

Bài viết

• The role of electronic word-of-mouth in shaping brand image and driving purchase intentions

  Anh Tho To , Kim Quoc Trung Nguyen

  1-14

• Factors influencing the decision to use artificial intelligence technology (Chatgpt - AI) in learning at colleges and universities in Vinh Long province

  Thi Thao Trang Huynh, Thi Thao Nguyen Huynh, Le Kieu Oanh Dao

  15-30

• The effect of green brand image on green brand equity through the green consumer satisfaction: The case for organic food products in Ho Chi Minh City

  Xuan Dao Mai, Minh Man Trinh, Thien Nhi Ngo, Gia Phung La, Yen Tam Le, Phuong Thuy Nguyen

  31-45

• Corporate social responsibility in private universities: Empirical evidence in Vietnam

  Minh Tu Tran, Dang Xuan Hoa Lam

  46-59

• Determinants of taxpayer satisfaction with e-tax filing services: New evidence from artificial neural networks approach

  Quang Huy Le, Thanh Nam Nguyen

  60-76

• The impact of augmented reality (AR) marketing on customer engagement through customer experience and brand love

  Nguyen Anh Quan Phan, Cuu Long Hoang, Van Duc Nguyen

  77-90

• Factors affecting the application of strategic management accounting techniques and performance in Vietnamese enterprises

  Thi Phuong Lan Tran, Hoang Ngoc Khue Duong, Hong Van Tran, Xuan Thach Ha

  91-104

• A class of economic growth model with memory in the context of fractional derivatives

  Dinh Phung Tran, Van Phong Nguyen

  105-114

• The role of industries in economic growth: An approach to decentralization of sectors in Long An province

  Cong Dinh Le, Minh Tien Pham, The Nguyen Huynh

  115-129

• Accounting conservatism: A literature review

  Nhat Phuong Diem Ngo

  130-142