NUAE Journal of Art Education
type: channel
description: NUAE JOURNAL OF ARTS EDUCATION
language: en
publication name: NUAE Journal of Art Education
issn: 1859-4964
items: APPLYING THE LANGUAGE OF ENAMEL COLORS IN HUE PHAP LAM ART TO APPLIED ARTS EDUCATION
items: MUSIC EDUCATION FOR CHILDREN WITH AUTISM SPECTRUM DISORDER THROUGH RHYTHMIC DURATION
items: TEACHING SONGS WITH SOUTHERN VIETNAMESE FOLK INFLUENCES AT DONG THAP UNIVERSITY
items: REGIONAL VOCAL IDENTITY IN VIETNAM IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE AND VOCAL TRAINING
items: TEACHING LITERATURE IN THE CONTEXT OF DIGITAL TRANSFORMATION꞉ INSIGHTS FROM THE RUSSIAN FEDERATION
items: LITERARY IMPRINTS IN VIETNAMESE REVOLUTIONARY SONGS (1954 ‑ 1975)
items: GRAPHIC DESIGN FOR BRAND IDENTITY IN HIGHER EDUCATION IN THE ERA OF CREATIVITY AND DIGITAL TRANSFORMATION
items: AESTHETIC VALUES AND APPLICATIONS OF TYPOGRAPHY AND COLOR IN PHARMACEUTICAL PACKAGING DESIGN
items: APPLYING TRADITIONAL PATTERNS IN MODERN GRAPHIC DESIGN
items: THE ART OF DECORATIVE PATTERNS ON PHOENIX ROBE NGUYEN DYNASTY
items: NGUYỄN DYNASTY COURT COSTUME AESTHETICS IN CONTEMPORARY STREET FASHION DESIGN FOR YOUNG WOMEN
items: MOTIFS IN THE MOSAIC ART OF KHAI DINH MAUSOLEUM AND THEIR POTENTIAL APPLICATION TO CONTEMPORARY DESIGN
items: THE DECORATIVE ART OF HUE NHÀ RƯỜNG HOUSES IN CONTEMPORARY INTERIOR DESIGN
items: THE ART OF SHAPING CHINESE CHARACTERS IN THE DECORATION OF LAI THIEU CERAMIC ELEPHANT STANDS
items: SONGS ABOUT QUANG NGAI PROVINCE DURING THE PERIOD 1975‑1995
items: DIỄN XƯỚNG TRONG DÂN CA NGƯỜI VIỆT
items: DEVELOPING THE ARTS IN VIETNAM IN THE CONTEXT OF DIGITAL TRANSFORMATION꞉ CURRENT SITUATION & SOLUTIONS
items: OUTDOOR ADVERTISING AND URBAN SPACE MANAGEMENT CHALLENGES IN THANH HOA PROVINCE
items: STRATEGIC MANAGEMENT OF SUSTAINABLE TOURIST BEHAVIOR THROUGH DIGITAL NUDGING TOOLS
items: SUSTAINABLE DEVELOPMENT OF COASTAL AND ISLAND TOURISM IN QUẢNG NGÃI PROVINCE THROUGH REGIONAL LINKAGE MECHANISMS
items: NATIONAL INTANGIBLE CULTURAL HERITAGE VALUES IN QUANG NINH꞉ FROM SYSTEMATIZATION TO ORIENTATIONS FOR CONSERVATION AND PROMOTION
items: HÁT XOAN SINGING AS A CASE OF GLOCALIZATION꞉ AN ANALYSIS OF THE RECONFIGURATION OF INTANGIBLE CULTURAL HERITAGE IN VIETNAM'S URBAN CONTEXT
items: ANALYSIS OF MOTHER TONGUE INTERFERENCE ON VIETNAMESE ENGLISH AS A FOREIGN LANGUAGE STUDENTS' ENGLISH PRONUNCIATION
items: INNOVATION OF MARTIAL ARTS TEACHING METHODS FOR STUDENTS OF NATIONAL UNIVERSITY OF ARTS EDUCATION
items: FACTORS INFLUENCING EMOTIONAL INTELLIGENCE IN THE PROFESSIONAL ACTIVITIES OF ART STUDENTS
items: INTEGRATING THE TRADITIONAL TÒ HE ART INTO MODERN EDUCATION
items: DRAWING AND ITS ROLE IN APPLIED FINE ARTS EDUCATION IN THE CONTEXT OF CONTEMPORARY ARTS EDUCATION REFORM
items: DEVELOPING LISTENING AND MUSIC READING SKILLS FOR MUSIC EDUCATION STUDENTS IN TEACHING MUSIC NOTATION AND SOLFEGE
items: CULTURAL SHOCK AMONG INTERNATIONAL STUDENTS AT VIETNAM NATIONAL UNIVERSITY, HANOI ‑ CURRENT SITUATION AND EMERGING ISSUES

APPLYING THE LANGUAGE OF ENAMEL COLORS IN HUE PHAP LAM ART TO APPLIED ARTS EDUCATION
type: item
description: Trong bối cảnh giáo dục hiện đại, trí tuệ cảm xúc ngày càng được xem là năng lực thiết yếu góp phần hình thành bản lĩnh nghề nghiệp, tăng cường khả năng thích ứng và phát triển toàn diện cho sinh viên, đặc biệt là trong các ngành nghệ thuật. Bài viết tập trung hệ thống hóa ba mô hình lý thuyết tiêu biểu về trí tuệ cảm xúc bao gồm꞉ mô hình năng lực, mô hình năng lực ‑ xã hội và mô hình trí tuệ cảm xúc mở rộng, làm rõ mối liên hệ giữa trí tuệ cảm xúc và đặc điểm tâm lý của sinh viên nghệ thuật ‑ nhóm đối tượng giàu cảm xúc, nhạy cảm với phản hồi xã hội và có thiên hướng biểu đạt cá nhân hóa cao. Bên cạnh đó, bài viết cũng đề cập đến tầm quan trọng của trí tuệ cảm xúc trong giáo dục đào tạo nghệ thuật. Từ đó, bài viết đề xuất các định hướng phát triển trí tuệ cảm xúc trong đào tạo nghệ thuật. Việc phát triển trí tuệ cảm xúc được xác định là chiến lược trọng tâm, nhằm góp phần nâng cao chất lượng nguồn nhân lực sáng tạo ‑ nhân văn trong bối cảnh nghề nghiệp nhiều biến động hiện nay.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Dao Dang Bui Anh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-05
publication date: 2026-04-05
starting page: 115
ending page: 115

APPLYING THE LANGUAGE OF ENAMEL COLORS IN HUE PHAP LAM ART TO APPLIED ARTS EDUCATION
type: item
description: Hue Phap Lam is a unique artistic medium that flourished under the Nguyen Dynasty, characterized by an aesthetic language of enamel colors that encapsulates the cultural philosophy of Hue. This article analyzes the core characteristics of this “color language” through three primary dimensions꞉ fabrication techniques, the symbolic significance of the color palette, and the interplay between colors and figurative elements within royal artistic spaces. The study demonstrates that Phap Lam enamel color transcends mere technical application to become a sophisticated vehicle for philosophical and emotional expression. Based on these findings, the author proposes practical applications of the Phap Lam color language in art education and contemporary applied arts. These directions aim to foster aesthetic competence, design thinking, and heritage preservation awareness among art students and practitioners in the modern context.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Anh Bui Hoang
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 111
ending page: 111

MUSIC EDUCATION FOR CHILDREN WITH AUTISM SPECTRUM DISORDER THROUGH RHYTHMIC DURATION
type: item
description: Music education has been shown to be effective in supporting children with autism spectrum disorder (ASD) in developing cognitive, emotional, behavioral, and social interaction skills. Among fundamental musical elements, rhythmic duration ‑ forming the basis of rhythm and meter ‑ plays a significant role in stimulating attention, concentration, and motor responses. This article analyzes the role of rhythmic duration in music education for children with ASD, clarifying its function in fostering musical perception as well as related supportive skills. Based on this analysis, the study proposes music education activities centered on the perception and expression of duration, including rhythmic pattern recognition, meter awareness, and movement‑based activities such as percussion and visual representation. The findings indicate that utilizing rhythmic duration in music education not only enhances musical abilities but also supports adaptability, communication, and social integration in children with ASD, offering a practical approach for contemporary special education.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Anh Ta Hoang Mai
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 105
ending page: 105

TEACHING SONGS WITH SOUTHERN VIETNAMESE FOLK INFLUENCES AT DONG THAP UNIVERSITY
type: item
description: Songs influenced by Southern Vietnamese folk music constitute an important component of music pedagogy training, contributing not only to professional skill development but also to students' understanding of regional cultural values. This article examines the theoretical foundations and current practices of teaching songs with Southern folk influences at Dong Thap University, and proposes directions for pedagogical innovation. The findings highlight the importance of improving Vietnamese pronunciation, applying folk‑oriented vocal training techniques, expanding the song repertoire, integrating technology, and reforming assessment methods to enhance the quality of practice‑oriented vocal education.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Duc Tra Ngoc
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 100
ending page: 100

REGIONAL VOCAL IDENTITY IN VIETNAM IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE AND VOCAL TRAINING
type: item
description: Regional vocal identity in Vietnam is shaped through the interaction of language, culture, and the living environment of each community. In contemporary vocal training, particularly Western classical vocal education based on the Bel canto system, insufficient attention to regional characteristics may result in the homogenization of vocal expression. Meanwhile, the rapid development of artificial intelligence (AI) offers new opportunities to support vocal training, while simultaneously posing challenges to the reproduction and preservation of traditional vocal identities. This article examines the role of regional vocal identity in Vietnamese vocal education, identifies the limitations of AI in simulating region‑specific vocal characteristics, and proposes orientations for vocal training that harmoniously integrate Bel canto techniques, technological applications, and the preservation of cultural values.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Cu Huynh Hoang
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 96
ending page: 96

TEACHING LITERATURE IN THE CONTEXT OF DIGITAL TRANSFORMATION꞉ INSIGHTS FROM THE RUSSIAN FEDERATION
type: item
description: This article synthesizes and analyzes the integration of digital technologies into literature instruction in the Russian Federation, highlighting national‑level strategies, pedagogical models, practical implementations, and persisting challenges. Digital learning environments, smart classrooms, and interactive projects enable learners to engage critically with literary texts, enhancing interpretive and analytical skills while maintaining a balance between traditional literary values and technological innovation. The digital transformation of literature teaching in the Russian Federation provides a conceptual and methodological framework for modernizing literature education, emphasizing learner‑centered approaches, leveraging digital tools to support personalized learning, and fostering critical thinking. These developments contribute to improving students' reading comprehension of literary texts and diversifying instructional methods in contemporary schools
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Thuy Pham Thi Thu
creator: Hanh Ha Thi My
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 90
ending page: 90

LITERARY IMPRINTS IN VIETNAMESE REVOLUTIONARY SONGS (1954 ‑ 1975)
type: item
description: Although most song lyrics were directly composed by musicians, literature left a profound imprint on both the content and expressive form of revolutionary songs. Literary influence is manifested in two main ways꞉ indirectly through imagery, language, rhythm, and rhetorical devices; and directly through musical adaptations of revolutionary poetry. Based on an analysis of selected representative songs, this article elucidates specific manifestations of literary influence in song lyrics, thereby affirming the artistic, ideological, educational, and historical value of Vietnamese revolutionary songs during the 1954 ‑ 1975 period.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Truong Bui Quang
creator: Anh Ngo Thi Van
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 86
ending page: 86

GRAPHIC DESIGN FOR BRAND IDENTITY IN HIGHER EDUCATION IN THE ERA OF CREATIVITY AND DIGITAL TRANSFORMATION
type: item
description: The era of creativity and digital transformation has profoundly reshaped higher education, particularly in the ways universities construct their image and institutional identity through graphic design. Approaching the issue from the perspective of applied art theory and history, this article analyzes changes in visual language and aesthetic trends in contemporary university brand identity systems, while clarifying the relationship between graphic design, organizational culture, and visual communication strategies in digital environments. Based on a literature review and case analyses of selected universities in Vietnam and abroad, the study demonstrates that brand identity is no longer limited to logos, color schemes, or typography, but has evolved into a flexible communication system closely connected to academic values, institutional culture, and learner experience. On this basis, the article proposes directions for developing brand identity in Vietnamese higher education toward standardization, creativity, and cultural distinctiveness in the context of digital transformation.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Thuy Nguyen Thi Minh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 82
ending page: 82

AESTHETIC VALUES AND APPLICATIONS OF TYPOGRAPHY AND COLOR IN PHARMACEUTICAL PACKAGING DESIGN
type: item
description: This study examines the contribution of typography and color to the aesthetic values and practical applications of pharmaceutical packaging design. The visual form of pharmaceutical packaging plays a crucial role in shaping consumers' expectations, influencing purchasing decisions, and reflecting their level of aesthetic perception.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Tai Dao Anh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 78
ending page: 78

APPLYING TRADITIONAL PATTERNS IN MODERN GRAPHIC DESIGN
type: item
description: This article examines the relationship between traditional patterns and modern graphic design, with particular attention to creative forms, symbolic meanings, and the harmonious integration of traditional elements with contemporary design thinking. It argues that the inheritance and reinterpretation of traditional patterns in modern graphic design not only contribute to the enrichment of national cultural identity but also generate new creative approaches that respond to aesthetic and communication demands in the digital era. The study emphasizes that a deep understanding of the cultural meanings embedded in traditional patterns is essential for designers to create works that are both distinctive and sustainable in value
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Duy Dao Van
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 74
ending page: 74

THE ART OF DECORATIVE PATTERNS ON PHOENIX ROBE NGUYEN DYNASTY
type: item
description: The decorative patterns on phoenix robes ‑ a type of court costume reserved exclusively for empresses, consorts, and princesses ‑ not only possess aesthetic value but also embody Confucian ideology, royal power, and folk beliefs, reflecting the sophistication and high level of development of Nguyễn dynasty court art. The article clarifies the aesthetic, symbolic, and historical values of this court costume, thereby contributing to the preservation cultural heritage and the promotion of traditional Vietnamese artistic identity in the contemporary context. In addition, the study highlights the cultural interaction between indigenous traditions and influences from Chinese art, resulting in phoenix robes that possess a distinctive Vietnamese aesthetic and spirit.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Hang Pham Thi Thuy
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 70
ending page: 70

NGUYỄN DYNASTY COURT COSTUME AESTHETICS IN CONTEMPORARY STREET FASHION DESIGN FOR YOUNG WOMEN
type: item
description: This article analyses the aesthetic characteristics of Nguyễn Dynasty court costumes (1802 ‑ 1945) and their applicability to contemporary street fashion design for young women. From the perspectives of applied arts and design theory, the study examines formal systems, structural features, colour schemes, and aesthetic symbolism in Nguyễn court attire, while assessing their potential transformation into modern designs aligned with contemporary youth aesthetics. Using historical verification, comparative analysis, field research, and statistical synthesis, the study demonstrates that Nguyễn court costume aesthetics constitute not only a cultural heritage but also a valuable source of inspiration for contemporary fashion, contributing to the affirmation of Vietnamese fashion identity in the context of globalization
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Trang Vu Huyen
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 65
ending page: 65

MOTIFS IN THE MOSAIC ART OF KHAI DINH MAUSOLEUM AND THEIR POTENTIAL APPLICATION TO CONTEMPORARY DESIGN
type: item
description: This article focuses on surveying and analyzing the sculptural characteristics in the decorative ceramic mosaic art at Khai Dinh Mausoleum ‑ a typical example of Nguyen Dynasty court art, a place that embodies the aesthetic essence and design thinking of the Vietnamese people in the early 20th century. By combining theories of traditional aesthetics, visual semiotics, and brand identity, the article not only clarifies the heritage value of court mosaic art but also opens up a new approach in connecting heritage with the creative economy. Based on identifying characteristic motifs in lines, composition, and materials in ceramic mosaic art, the study aims to propose the possibility of applying these elements to the design of packaging, souvenirs, and local cultural products.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Uyen Nguyen Ngoc Ngan
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 61
ending page: 61

THE DECORATIVE ART OF HUE NHÀ RƯỜNG HOUSES IN CONTEMPORARY INTERIOR DESIGN
type: item
description: This study proposes an approach of “conservation through creation,” integrating traditional knowledge with contemporary design in order to construct an application framework for Hue nhà rường motifs in interior design. Through aesthetic ‑ symbolic analysis, comparative art methods, and references to international models of adaptive conservation, the research identifies three core values꞉ (1) a restrained and balanced formal language; (2) a symbolic system grounded in Eastern aesthetic philosophy; and (3) a spirit of harmony among nature, human beings, and the universe. Based on these findings, the paper proposes a set of principles for contemporary interior design inspired by the spirit of Hue nhà rường houses, focusing on the transformation of motifs, materials, lighting, and spatial structure. The main contribution of the study lies in establishing a theoretical framework for applying artistic heritage to interior design with a distinctly Vietnamese identity in the context of globalization
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Ha Nguyen Thi Thuy
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 57
ending page: 57

THE ART OF SHAPING CHINESE CHARACTERS IN THE DECORATION OF LAI THIEU CERAMIC ELEPHANT STANDS
type: item
description: In the process of researching traditional Vietnamese art, the art of shaping Chinese characters in the decoration of Lai Thieu ceramic elephant stands is a subject of academic and aesthetic significance but has not yet been systematically studied. This topic poses a requirement to identify the aesthetic value, symbolism and cultural identity of Southern ceramics, where Chinese characters go beyond the linguistic function to become the central shaping element, linking symbolic thinking with folk aesthetics. The research employs survey and f ieldwork methods, combined with formal and symbolic analyses, through observation, photography and interviews with artisans at Lai Thieu pottery facilities. The results show that the Chinese character are sculpturalized into an independent decorative motif, harmonizing between shapes, blocks and enamel colors, clearly demonstrating the flexible shaping thinking and creativity of the artisan. From there, it can be seen that the inscriptions on these ceramic elephant stands do not only has artistic value but also serve as evidence of the Vietnamization of Sinological elements, reflecting the spirit of cultural synthesis and the distinctive aesthetics of traditional Vietnamese ceramic art.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Phuoc Pham Tan
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 52
ending page: 52

SONGS ABOUT QUANG NGAI PROVINCE DURING THE PERIOD 1975‑1995
type: item
description: This article contributes to the presentation of a period of musical composition about Quảng Ngãi (1975‑1995) by composers both from within and outside the province. Despite encompassing a relatively short span of twenty years, this was a significant and memorable phase following national reunification. In Songs about Quảng Ngãi (1975‑1995), the discussion covers꞉ The mountainous countryside of Ấn and the Trà River; compositions by authors from other regions who did not reside in Quảng Ngãi; compositions by authors from Hồ Chí Minh City and Đà Nẵng who were originally from Quảng Ngãi; compositions by authors living in Quảng Ngãi; as well as topics and content, including꞉ praise for the Party, the national leaders, and the 1975 victory; grateful to the soldiers; glorification of productive labor and life under renovation; themes of homeland and love; and references to place names and landmarks in Quảng Ngãi; Regarding musical material.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Truyen Nguyen The
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 47
ending page: 47

DIỄN XƯỚNG TRONG DÂN CA NGƯỜI VIỆT
type: item
description: Performance is a core element that constitutes the comprehensive value of Vietnamese folk songs, not only in musical terms but also in their cultural, social, and communal spiritual dimensions. This article focuses on analyzing the concept of performance in folk songs, clarifying the constituent elements of performance, and examining the relationship between performance and culturalsocial spaces. It also affirms the role of performance in the preservation, transmission, and promotion of Vietnamese folk songs in the contemporary context.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Phuong Ta Thi Lan
creator: Dinh Nguyen Binh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 43
ending page: 43

DEVELOPING THE ARTS IN VIETNAM IN THE CONTEXT OF DIGITAL TRANSFORMATION꞉ CURRENT SITUATION & SOLUTIONS
type: item
description: The article focuses on analyzing the current state of development of some art industries in Vietnam (music, cinema, theater, fine arts, photography) in the context of digital transformation, pointing out remarkable achievements such as the ability to expand creative space, reach a wide audience, promote technological innovation, as well as existing problems such as copyright infringement, uneven content quality, challenges in management and cultural orientation, thereby proposing a number of solutions for sustainable development of art industries in the digital age. The article affirms that digital transformation is not only a challenge but also an opportunity for Vietnamese art to affirm its position, both preserving national cultural identity and integrating with the global flow.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Loan Tu Thi
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 37
ending page: 37

OUTDOOR ADVERTISING AND URBAN SPACE MANAGEMENT CHALLENGES IN THANH HOA PROVINCE
type: item
description: This article analyzes the current state of outdoor advertising and the challenges of urban space management in Thanh Hoa Province‑ a locality experiencing rapid urbanization and tourism growth. The study reveals that outdoor advertising in Thanh Hoa has expanded significantly in recent years but remains largely uncoordinated, resulting in issues such as unlicensed advertisements, encroachment on public spaces, and inconsistent design, all of which negatively affect urban aesthetics and local identity. From the perspective of urban management science, outdoor advertising is examined not merely as a form of communication or commercial activity but as a structural component of urban landscapes that requires integrated, transparent, and technology‑driven governance.
subject: NGHỆ THUẬT
  topic: section
subject: Array
  topic: keywords
creator: Thanh Vu Trong
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 32
ending page: 32

STRATEGIC MANAGEMENT OF SUSTAINABLE TOURIST BEHAVIOR THROUGH DIGITAL NUDGING TOOLS
type: item
description: In recent years, Vietnam's tourism sector has grown rapidly thanks to digital transformation and increasing demand for experiences. Digital platforms, smart tourism applications, and online media have created opportunities to promote destinations, enhance visitor experiences, and optimize tourist behavior management. However, unsustainable tourist behaviors ‑ such as overexploitation of resources, negative environmental impacts, or disregard for local cultural values ‑ remain common, highlighting the need to guide tourists toward more responsible actions. This article outlines concepts of digital enablement, behavior management, and sustainable tourism, while clarifying the link between tourist behavior management and the managerial capacity of tourism enterprises in the context of digital transformation. Based on this, the author proposes a strategic framework for managing sustainable tourist behavior through effective use of digital tools, helping tourists make responsible choices and contributing to the sustainable development of tourism in Vietnam.
subject: VĂN HÓA
  topic: section
subject: Array
  topic: keywords
creator: Huong Quynh Nguyen
creator: Toan Nguyen Van
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 22
ending page: 22

SUSTAINABLE DEVELOPMENT OF COASTAL AND ISLAND TOURISM IN QUẢNG NGÃI PROVINCE THROUGH REGIONAL LINKAGE MECHANISMS
type: item
description: In the context of tourism emerging as a key economic sector in Viet Nam, regional linkage has become an increasingly important strategy for optimizing resource utilization, reducing intra‑regional competition, and enhancing socio‑economic efficiency. Quảng Ngãi Province, endowed with notable advantages in coastal and island tourism as well as geological and cultural heritage, is currently facing significant development opportunities alongside internal limitations and growing competitive pressures. This study analyzes the potential and challenges of developing coastal and island tourism in Quảng Ngãi from a sustainability perspective and proposes policy‑oriented solutions to promote sustainable tourism development through effective regional linkage mechanisms. The findings emphasize the role of inter‑provincial cooperation in resource sharing, destination branding, infrastructure connectivity, and governance coordination as key drivers for sustainable coastal and island tourism development
subject: VĂN HÓA
  topic: section
subject: Array
  topic: keywords
creator: Hue Tran Thi Minh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 16
ending page: 16

NATIONAL INTANGIBLE CULTURAL HERITAGE VALUES IN QUANG NINH꞉ FROM SYSTEMATIZATION TO ORIENTATIONS FOR CONSERVATION AND PROMOTION
type: item
description: Amid Quang Ninh's ongoing economic transition from a “brown” to a “green” growth model, intangible cultural heritage (ICH) has been increasingly recognized as a nucleus endogenous resource underpinning sustainable development. With nineteen ICH elements inscribed at the national level, the province possesses a culturally rich and diverse heritage landscape, yet it also confronts mounting challenges arising from globalization, and pressures of tourism commercialization. This article systematizes the values of Quang Ninh's 19 national ICH elements through an analytical framework comprising three groups꞉ intrinsic values, socio‑community values, and applied–developmental values. It further analyzes the current state of heritage management to identify key achievements, persisting constraints, and potential risks—including tendencies toward “performative staging” and interruptions in intergenerational transmission. Drawing on these findings, the study proposes a set of comprehensive solutions that emphasize policy improvement, empowerment of the community's pivotal role as the primary heritage bearer and custodian, application of digital technologies, and the development of heritage‑driven tourism products with substantive cultural depth which aim to foster the sustainable conservation and meaningful promotion of intangible cultural heritage values in the evolving contemporary context.
subject: VĂN HÓA
  topic: section
subject: Array
  topic: keywords
creator: Hue Phan Thi
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 10
ending page: 10

HÁT XOAN SINGING AS A CASE OF GLOCALIZATION꞉ AN ANALYSIS OF THE RECONFIGURATION OF INTANGIBLE CULTURAL HERITAGE IN VIETNAM'S URBAN CONTEXT
type: item
description: This article examines Xoan singing in Phu Tho province as a representative case of cultural glocalization in the safeguarding and revitalization of intangible cultural heritage in contemporary Vietnam. Under the influences of globalization, urbanization, and digital transformation, Xoan singing ‑ once a sacred village‑based ritual ‑ has undergone profound reconfiguration in its social actors, spatial settings, performance forms, musical aesthetics, costumes, and functions. Drawing on ethnographic data, governmental reports, and secondary sources (2011–2024), the study adopts an anthropological and cultural approach, employing the theoretical frameworks of glocalization and heritage reconfiguration to interpret the adaptive mechanisms of this heritage practice. The findings indicate that Xoan singing has evolved into a form of dynamic heritage, simultaneously maintaining ritual authenticity and flexibly adapting to urban environments and global media networks. This paper contributes to theoretical discussions on cultural glocalization in intangible heritage studies and proposes the concept of “dynamic conservation” as an alternative approach to contemporary cultural governance in Vietnam.
subject: VĂN HÓA
  topic: section
subject: Array
  topic: keywords
creator: Tien Dung Nguyen
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-02
publication date: 2026-04-02
starting page: 5
ending page: 5

ANALYSIS OF MOTHER TONGUE INTERFERENCE ON VIETNAMESE ENGLISH AS A FOREIGN LANGUAGE STUDENTS' ENGLISH PRONUNCIATION
type: item
description: English serves as a global language for communication and intercultural exchange. In Vietnam, students typically begin learning English in middle school, and the tonal‑phonetic characteristics of Vietnamese often pose challenges in achieving accurate pronunciation. This study explores the impact of mother tongue on English pronunciation among English as a Foreign Language (EFL) students at a university in the Mekong Delta. A survey of 56 English Studies students revealed common errors, such as sound omission, confusion of similar sounds, intonation problems, and tonal interference. A comparison between first‑year and fourth‑year students, indicates that beginners exhibit a higher frequency of errors. Based on these findings, the study proposes practical pedagogical strategies to mitigate mother‑tongue interference and enhance Vietnamese learners' communicative effectiveness in global contexts.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Ngan Nguyen Thi Bich
creator: Thy Truong Huynh Mong
creator: Nhung Nguyen Ngoc Thao
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 113
ending page: 113

INNOVATION OF MARTIAL ARTS TEACHING METHODS FOR STUDENTS OF NATIONAL UNIVERSITY OF ARTS EDUCATION
type: item
description: Martial arts and the arts may at first appear to be separate realms, yet both share a common foundation in exploring and developing human potential. By renewing teaching approaches, instructors can transform martial arts from a purely physical discipline into an essential component of art students' creative development. Innovation in teaching does not replace traditional methods but enriches and adapts them to suit specific learner groups. This article focuses on students at the National University of Arts Education and proposes a new pedagogical approach to martial arts teaching that aligns with their artistic training needs.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Huyen Bui Thi
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 109
ending page: 109

FACTORS INFLUENCING EMOTIONAL INTELLIGENCE IN THE PROFESSIONAL ACTIVITIES OF ART STUDENTS
type: item
description: This study investigates the factors that influence emotional intelligence in the professional activities of students majoring in Vocal Performance, Piano, Fashion Design, and Graphic Design. By synthesizing theoretical perspectives on professional practice, intelligence, and emotional intelligence within vocational contexts, the research proposes a theoretical model identifying key predictors of students' emotional intelligence. Data were collected through a structured questionnaire and analyzed using statistical methods, including reliability testing, factor analysis, and regression analysis, to examine relationships among variables. Findings reveal that intrinsic motivation and practical experience have the strongest positive effects on students' emotional intelligence, followed by lecturer support and training programs, whereas personality traits and competencies show a negative association.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Hai Lương Thị Thanh
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 105
ending page: 105

INTEGRATING THE TRADITIONAL TÒ HE ART INTO MODERN EDUCATION
type: item
description: Tò he is a unique form of Vietnamese folk art that carries significant aesthetic, cultural, and educational value. In the context of modern education that emphasizes holistic development, integrating Tò he into teaching activities, particularly at the early childhood level, helps foster character development, strengthen national identity, and stimulate children's creativity. This paper analyzes the cultural and artistic values of Tò he and proposes effective orientations for incorporating it into aesthetic education and visual art activities for preschool children.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Binh Nguyen Phuong
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 101
ending page: 101

DRAWING AND ITS ROLE IN APPLIED FINE ARTS EDUCATION IN THE CONTEXT OF CONTEMPORARY ARTS EDUCATION REFORM
type: item
description: This article examines the role of drawing in applied fine arts education, from cultivating observational, analytical, and representational skills to supporting the formation of personal style and aesthetic identity in design and digital art practice. Drawing on teaching practices at several domestic institutions and referencing international training models, the study identifies existing limitations, including a strong technical bias, weak alignment with the needs of the creative industries, and insufficient technological integration. The article proposes pedagogical innovations such as competency‑based instruction, studio‑centered models, digital applications, and stronger links between schools, industry partners, and project‑based learning.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Binh Nguyen Van
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 96
ending page: 96

DEVELOPING LISTENING AND MUSIC READING SKILLS FOR MUSIC EDUCATION STUDENTS IN TEACHING MUSIC NOTATION AND SOLFEGE
type: item
description: Listening and sight‑reading are fundamental components of musical competence for preservice music teachers. This study examines their development at Hanoi National University of Education and the Vietnam National Academy of Music, highlighting limitations in curriculum, teaching methods, and assessment. Based on theoretical and practical foundations, five measures are proposed꞉ revising the Solfège course structure, integrating digital technology, promoting active and collaborative learning, developing inner hearing, and enhancing formative assessment. These measures aim to strengthen students' abilities to perceive, reproduce, and express music, thereby improving the quality of music teacher education.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Lan Tran Bao
creator: Yen Dang Thi Bao
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 92
ending page: 92

CULTURAL SHOCK AMONG INTERNATIONAL STUDENTS AT VIETNAM NATIONAL UNIVERSITY, HANOI ‑ CURRENT SITUATION AND EMERGING ISSUES
type: item
description: This research paper aims to analyze the phenomenon of culture shock that international students face during their time studying or living and staying at Vietnam National University. The paper analyzes the problems caused by culture shock, the origin and causes of obstacles that prevent foreign students from integrating into life in Vietnam here. From there, the paper proposes effective measures to overcome these obstacles so that the international student community at Vietnam National University in Hanoi can adapt to their new life better.
subject: GIÁO DỤC
  topic: section
subject: Array
  topic: keywords
creator: Na Le An
rights: Copyright (c) 2026 NUAE Journal of Art Education
date: 2026-04-06
publication date: 2026-04-06
starting page: 87
ending page: 87