Developing Ninh Binh province's tourism economy in the direction of green and sustainable economy

Abstract

Ninh Binh Province possesses significant potential for developing green tourism thanks to its unique natural and cultural heritage system, providing a solid foundation for transitioning toward a green and circular economy. In the context of global climate change, sustainable development requirements, and the Party and State’s orientation toward a green economy, this study aims to analyze the potentials, assess the current situation, identify key influencing factors, and propose comprehensive solutions for developing Ninh Binh’s tourism economy in a green and sustainable direction. The paper employs document synthesis, SWOT analysis, and empirical observation to clarify opportunities, challenges, and local capacities for green tourism. The findings indicate that Ninh Binh’s tourism benefits from remarkable heritage resources and strong policy support but still faces limitations in green infrastructure, human resources, and product diversification. The study proposes specific policy, human resource, infrastructure, product development, promotion, environmental protection, and awareness-raising solutions, thereby emphasizing the role of green tourism in the province’s sustainable socio-economic development.