CONSUMER’S BEHAVIORS IN USING GRABCAR SERVICE AND MEASURES TO IMPROVE THE MARKET SHARE OF TECHNOLOGY TAXI IN VIETNAM

Abstract

The article focuses on study of factors influencing and changing consumer’s behaviors in selecting and using technology taxis (specifically in the case of Grabcar). In addition, from the perspective of managers, the article proposes some solutions to build appropriate business strategies as well as allocate important investment resources for this new type of taxi service