Applying artificial intelligence (AI) technology in higher education

Abstract

This paper examines the role and applications of artificial intelligence (AI) technology in higher education. From basic concepts to practical application cases, the paper analyzes how AI can improve educational effectiveness, help personalize learning, and support student development. The research results highlight the positive impact of AI in innovating teaching and learning methods, while pointing out challenges that need to be overcome. In particular, the paper focuses on analyzing in detail the untapped potentials and practical implementation steps to optimize the effectiveness of AI in higher education.