Application of a Fuzzy Multiple Criteria Decision Making method to Selection of Low Cost Carriers

Abstract

In the past few years, global airline industry has grown dramatically, and low cost carrier obviously become prosperous and gains enormous market shares of the airline travelling.   Furthermore, low cost carrier has increased their competitiveness rapidly and earned significant market share from full service airline. The purpose of this study is to find the key criteria (both quantitative and qualitative) and to use a fuzzy multiple criteria decision making (MCDM) method to select low cost airlines in Asia as well as South East Asia by the ranking approach of centroid which was applied to complete the method. In addition, we hope that the results of this study could serve as a guideline for the managers of low cost airlines to effectively develop their marketing strategies in order to gain the competitive advantage and meet passenger’s satisfaction.