Strategies to Enhance Motivation for Non-Majored English Students in General English Language Classes: A Case Study at University of Finance-Marketing

Abstract

Motivation is a crucial factor in the success of language learning, especially for non-majored English students in general English language classes. This case study explores effective strategies to enhance motivation among students at the University of Finance-Marketing who are studying English as a secondary skill. By understanding the unique challenges faced by these students and implementing tailored motivational techniques, educators can create a more engaging and supportive learning environment. The study aims to provide practical insights into ways educators can boost motivation and improve student engagement in general English language classes at a specialized university.