Educational marketing activities to support students at Hanoi University of Natural Resources and Environment to choose a career after graduation

Abstract

In an era of rapid social development, school choice is becoming more important than ever. Not only universities advertise admission but also high school levels from preschool, primary school to secondary school, and high school, leaving parents facing countless different choices. Schools are increasingly developing and willing to proactively send information directly to students and parents through media channels, in which educational marketing is playing a particularly important role.