Sustainable hotels in Vietnam: Green economic solutions and SWOT analysis

Abstract

Vietnam's hotel industry is growing rapidly but faces challenges of environmental pollution and high investment costs when applying the green economic model. This study aims to assess the current situation and propose solutions to build sustainable hotels and resorts to meet the green tourism trend. The research method combines secondary data collection from published reports, field surveys at 5 typical hotels, interviews with 10 experts and SWOT analysis to identify influencing factors. The results show that the hotel market has great tourism potential, but awareness of sustainable development is limited, green technology costs are high and the legal framework is not consistent. The study proposes financial support, training of professional human resources, policy improvement and upgrading of green infrastructure to promote green economy in construction.