THE CURRENT SITUATION OF SHARING ECONOMY MODEL IN ROAD TRANSPORT SECTOR IN VIETNAM – RESEARCH ON RIDE-SHARING MODEL

Abstract

The research was conducted over the period from 11/2024 to 4/2025 to study an overview of the sharing economy model in the field of road transportation, specifically through the case of ride-sharing services. It further seeks to analyze the impact of these services on Vietnam’s economy and offer a set of policy recommendations. The research primarily uses qualitative methodologies, analyzing secondary data sources through the analysis of relevant information obtained from ABI Research, Q&Me, and prior studies. Findings reveal that, in 2019, Grab held the largest market (73%), followed by Be (16%), and Gojek (10%). By 2024, with the entrance of XanhSM into the market, the competitive landscape shifted. Grab maintained its lead with a 42% share, followed by XanhSM at 19%, Be at 13%, while Gojek's share dropped to 7%. The presence of ride-sharing companies has contributed to optimizing travel time, reducing transportation costs, improving resource efficiency within communities, generating employment and income for local residents, enhancing market competition, and lowering costs for consumers. However, the rise of ride-sharing services has also made difficulties to traditional taxi operators and given rise to the increasing number of vehicles, adding pressure to urban transportation systems. Additionally, tax management becomes harder as the number of ride-sharing companies increases. To effectively regulate app-based ride-sharing business models, it is necessary to ensure fair competition, maintain market transparency, promote the adoption of environmentally friendly vehicles, and enhance tax supervision of sharing economy enterprises.