THE RESPONSIBILITY OF THE GOVERNMENT BASE IN BRANDING FOR LOCAL PRODUCTS

Abstract

Branding for local products is objective, necessary requirements and the new rural construction at present. Based on the reviews of the implementation of the national program OCOP (each town one product) clearly define the position, role and responsibility of the Government in building the brand for local products. The article uses several methods of research: analysis; Collect, data processing… With the determination of the responsibility of the Government in building the brand for local products will contribute enhance the effectiveness and efficiency of State management and contribute positively to the socio-economic development of the locality in the coming time.