ASSESSMENT OF SATISFACTION OF MASTER STUDENTS AT THAI NGUYEN UNIVERSITY

Abstract

The research was conducted to determine the factors affecting the satisfaction of master students at Thai Nguyen's member universities. Data analysis method through SPSS software with descriptive statistical tools, test scale with Cronbach alpha coefficients, discovery factor analysis (EFA) and Regression analysis was performed to clarify the problems related to the research hypothesis. The Regression model consisting of five variables (Lecturers, Facilities, Tuition Fee, Education program, University Support) is used to identify the factors that affect student satisfaction. The research results show that the variables in the model have a positive relationship with student satisfaction. In particular, the Tuition Fee factor has the highest Beta coefficient of 0.302. From the research results, the author also proposed a number of solutions to improve the satisfaction of master students at Thai Nguyen's member universities.