THE IMPACT OF PARTNER RELATION MANAGEMENT ON ORGANIZATIONAL PERFORMANCE AT VTI EDUCATION LLC., HA NOI

Abstract

These days, the large number of software businesses have been built, which makes an increase in demand of the information technology human resources. VTI Education (the operating name called VTI Academy) was founded to address the demand of information technology’s job training but it has faced with tons of competitors, which requires the company to control efficiently performance and enhance their performance. Therefore, this study aims to define the factors of Partner Relation Management affecting VTI Academy’s organizational performance, also to make managerial implication on performance. The two research questions and conceptual framework were explored to follow the above objectives, measuring how four factors of partner relation management, including top management commitment, trust, strategic supplier partnership, and age of relationship influence positively organizational performance. To examine the four hypotheses, email questionnaire was used to collect data. After that, both of quantitative analysis by using SPSS to analyze data and qualitative analysis after statistical analysis were carried out to make deeply assessment. The findings discovered reliable components of partner relation management’s factors had positive impacts on economic performance and social performance. Furthermore, some recommendations were suggested to enhance the performance of VTI Academy.