IMPROVING THE QUALITY OF LENDING SERVICES FOR PRODUCING HOUSEHOLDS AT VIETNAM BANK FOR AGRICULTURE AND RURAL DEVELOPMENT VO NHAI THAI NGUYEN DISTRICT BRANCH

Abstract

The research objective of the article is to analyze the current situation of loan service quality for production households at Vietnam Bank for Agriculture and Rural Development, Vo Nhai branch. At the same time, the study also points out and analyzes the causes and effects, and proposes solutions to improve the quality of lending services. Survey data was collected and aggregated from primary and secondary data systems. The results of data processed by comparative and computational methods through the use of a system of research and measurement indicators show that issues surrounding credit service quality need to be further promoted, such as: Diversify services; strengthen marketing activities; invest in supporting equipment; quality of bank staff.