THÀNH QUẢ TRÁCH NHIỆM XÃ HỘI VÀ HIỆU QUẢ TÀI CHÍNH NGHIÊN CỨU TRƯỜNG HỢP CÁC DOANH NGHIỆP KINH DOANH HÀNG TIÊU DÙNG THIẾT YẾU TẠI VIỆT NAM

Abstract

The impact of Corporate Social Responsibility (CSR) on financial performance has been widely studied globally and in Vietnam. Research shows that effective CSR can improve financial outcomes, encouraging companies to adopt CSR initiatives for sustainable economic development. FMCG companies, with their vast customer base and distribution networks, benefit from CSR not only as an ethical strategy but also as a key driver of sustainable growth and strong relationships with customers, employees, and partners. This study uses panel data from FMCG companies in Vietnam (2022-2023) to measure CSR’s impact on financial performance (ROA, ROE) through fixed-effects (FEM) and generalized least squares (GLS) regression models. The findings show a positive relationship between CSR and financial performance, though the impact varies across stakeholder groups. This insight helps FMCG companies in Vietnam balance profit maximization with social responsibility, focusing CSR efforts on key stakeholders to optimize financial performance and create sustainable value.