Factors Affect the Intentions to Use Artificial Intelligence Tools and the Actual Use of Students in Higher Educational Institutions

Abstract

This study investigated the roles of technology readiness in shaping university students’ perceptions of usefulness and ease of use, and how these perceptions influence their intentions and actual use of AI tools. A total of 343 valid responses were analyzed using the SPSS (version 27) and Smart-PLS (version 4.1.1.0). The findings reveal that among the four elements of technology readiness, optimism and innovativeness positively affect perceived usefulness and ease of use, while discomfort and insecurity had a negative effect. Furthermore, perceived usefulness, perceived ease of use, subject norms, and perceived behavioral control positively impacted the intentions to use AI tools and led to positive actual use. The results suggest that students view AI as a supportive tool in their study. These insights could help universities enhance the effectiveness of teaching and studying, and guide technology companies in developing strategies that align with user readiness and behavioral intentions.