Investigating the Effects of Artificial Intelligence on Students’ Creativity and Learning Outcomes: A Case Study at Van Hien University

Abstract

Artificial Intelligence (AI) is increasingly having a strong impact on higher education, particularly in improving students' learning outcomes. To evaluate the influence of AI on students' creativity and academic performance, this study conducted a survey among students at Van Hien University, thereby constructing and testing the relationships between the following factors: the benefits of using AI, awareness levels, information accuracy, personalization, creativity, and learning outcomes. The data were collected via Google Forms during April and May 2025, with 231 valid responses, and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The research findings indicated that AI had a positive impact on awareness, personalization, and information accuracy. At the same time, the study also demonstrated that artificial intelligence (AI) positively affected students' learning outcomes through the mediating roles of personalization and creativity. Through these results, the study aimed to contribute important theoretical and practical insights for students and educational institutions in the processes of learning and teaching.