Factors Affecting Young Customers’ Intention to Adopt Blockchain Technology in E-commerce Platforms

Abstract

The research was conducted to examine the factors influencing the intention to use blockchain-integrated e-commerce platforms among young consumers in Hanoi. Drawing on employing structural equation modeling (SEM), the research surveyed a sample size of 253 by google form on various social media platforms. The results showed that cost savings and perceived ease of use have a positive impact on the intention to use blockchain-integrated e-commerce platforms among young consumers in the Hanoi area. However, source traceability and personal data security do not significantly influence users' intentions. Based on these findings, several recommendations are proposed for businesses and the government to promote the adoption of blockchain-integrated e-commerce platforms by consumers.