Integrated model predicting tourists’ intention to revisit tourist attractions: An empirical study in Ho Chi Minh City

Abstract

Attracting tourists to return to destinations is a key issue. From the Expectation Disconfirmation Theory (ECT) and the Theory of Planned Behavior (TPB), the study develops an integrated model to predict tourists’ intention to revisit attractions. The data of 405 tourists were surveyed at major tourist attractions in Ho Chi Minh City to test the hypotheses by Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The results confirmed that Subjective Norms (SUN), Perceived Service Quality (PSQ), and Perceived Value (PEV) have a positive influence on Tourists’ Revisit Intention (TRI). Furthermore, Perceived Behavioral Control (PBC) not only has a direct impact on Tourists’ Revisit Intention (TRI) but also acts as a mediator between SUN and TRI. Similarly, Attitude towards Destination (ADV) also has a direct impact on TRI and plays a mediator role between the research factors and TRI. This study is considered as an attempt to combine ECT and TPB to explain TRI for tourist attractions. The findings serve as the foundation for suggesting managerial strategies to entice tourists to revisit the attraction.