20(8)2025

Bài viết

• Multilevel impact of employee-oriented corporate social responsibility on daily job satisfaction and work engagement

  Nguyễn Đức Trung, Nguyễn Minh Hà

  3-16

• Cross-border purchasing behavior for goods from the United States and China: An empirical study of Vietnamese consumers

  Trần Thành Trung, Võ Xuân Vinh, Trần Thị Ngọc Lan

  17-35

• The impact of website quality on buying intention in e-commerce sector in Ho Chi Minh City, Vietnam

  Hà Nam Khánh Giao

  36-54

• Integrated model predicting tourists’ intention to revisit tourist attractions: An empirical study in Ho Chi Minh City

  Nguyễn Hải Quang, Nguyễn Thị Hải Anh

  54-67

• Exploring the impact of in-store events on impulsive buying behavior

  Nguyễn Thị Thoa, Kiều Anh Tài, Trần Thế Nam

  68-84

• Customer purchase behavior in the life insurance sector: A bibliometric study and analysis

  Hồ Thúy Trinh, Nông Thị Như Mai

  85-106

• Machiavellianism: How consumers’ perceptions of corporate greed influence post-cosmetic surgery retaliation behavior

  Nguyễn Hồng Quân, Nguyễn Thị Dung Huệ, Nguyễn Thanh Thảo, Lê Phương Huyền, Trương Thị Thuỳ Trang, Nguyễn Ngọc Anh, Đặng Thị Tâm Anh

  107-124