18(5)2023

Bài viết

• The impact of transformational leadership on employees’ job performance and organizational citizenship behavior through the mediating role of organizational commitment: A study in the Vietnam aviation industry

  Hoàng Thị Kim Quy, Trần Vĩ, Phạm Thị Minh Hiếu

  155-167

• Innovation leadership style and employee’s affective commitment in government agencies in Ho Chi Minh City

  Nguyễn Thị Hồng Nguyệt, Trần Cao Vinh, Lý Sơn

  141-154

• Effect of viral parody on intent to share advertising on social network: The role of excited emotions and the need for cognition

  Bùi Thị Ngọc Bé, Huỳnh Quốc Huy

  127-140

• Effects of student-teacher relationship quality on university brand attachment, student satisfaction and loyalty

  Nguyễn Ngọc Hiền, Trần Thị Kim Luyến

  115-126

• The impact of influencer on the purchase intention of young customer (gene Z) in the fashion sector in Ho Chi Minh City

  Lê Nguyễn Bình Minh, Võ Hoàng Yến, Phạm Quân Đạt

  100-114

• Six Sigma for process improvement in manufacturing: A case study

  Nguyễn Thúy Quỳnh Loan, Trần Thị Ánh Như, Nguyễn Vương Chí

  84-99

• Applying SOR model to study the factors affecting advertising avoidance behavior of Youtube users in Can Tho City

  Huỳnh Nhựt Phương, Nguyễn Thúy An, Khưu Ngọc Huyền

  72-83

• The Vietnamese tourists’ satisfaction with the quality of spiritual tourist services in Bac Lieu destination

  Nguyễn Thị Phương Dung, Lê Nhật Tân, Nguyễn Minh Cảnh

  59-71

• Factors impacting on mobile’s user satisfaction: A case study in Tien Giang

  Nguyễn Thanh Liêm, Đặng Hoàng Minh, Tất Duyên Duyên

  47-58

• Research on factors motivating customers’ intention to use chatbots: Perspective from Vietnam

  Lê Xuân Cù

  32-46

• Research impact of governance activities on business efficiency of real estate industry companies listed on the Vietnam stock exchange

  Lê Na, Nguyễn Danh Thịnh, Trần Đình Lý

  20-31

• The influence of service quality, fair price and restaurant environment on customer loyalty in the restaurant’s industry at Ho Chi Minh City after Covid-19 pandemic

  Hà Nam Khánh Giao

  4-19