20(7)2025

Bài viết

• The impact of immersion in gamification on intrinsic motivation among university students in Vietnam

  Nguyễn Việt Bắc, Nguyễn Viết Bằng

  3-19

• Research on digital entrepreneurship intention: Empirical evidence in Vietnam

  Huỳnh Thị Mỹ Diệu, Huỳnh Thế Nguyễn, Trần Nguyễn Khánh Hải

  20-39

• Factors influencing real-money purchases of virtual goods in first person shooter games

  Nguyễn Hoàng Phú, Mã Văn Khôi, Nguyễn Trọng An, Nguyễn Huỳnh Cẩm Tú

  40-54

• The impact of Environmental, Social, and Governance (ESG) on innovation and sustainability

  Đặng Trương Thanh Nhàn

  55-69

• Analyzing the impact of fear of missing out on the psychological well-being of students in Ho Chi Minh City

  Ngô Thị Kim Phượng, Lê Xuân Tùng, Nguyễn Thúy Lan Anh, Phạm undefined Minh

  70-87

• Medical Tourism Experience (MTE), Word of Mouth (WoM) and the relationship with tourists’ Return Intention (RI) in Ho Chi Minh City

  Tô Phước Hải

  88-102

• The role of virtual try-on and digital marketing on consumer purchasing intention in e-commerce platforms

  Bùi Ngọc Tuấn Anh, Lê Phương Loan, Nguyễn Đặng Phương Anh, Lê Thị Ngân Hạnh

  103-120