No. 197 (2013)

View No. 197 (2013)

Published: 2017-11-16

GIAO DỤC ĐÀO TẠO

University governance: a key issue to implement the autonomy right of Vietnam's higher education institutions in the integration period

NGUYỄN ĐÌNH HƯƠNG

3
Developing human resource at National Economics University towards a research university

NGUYỄN ĐỨC HIỂN

8
The role of departments in research collaboration: Actual situation at National Economics University

PHAN THỊ THỤC ANH

20

NGHIÊN CỨU - TRAO ĐỔI

Vietnam's international trade in the period 2011-2013: Facts and recommendations

NGUYỄN ĐÌNH LUẬN

27
Factors affecting cash dividend payout policy

VÕ XUÂN VINH

36
The impact of brand awareness on perceived quality, brand preference and purchase intention: Empirical evidence from the laptop market in Vietnam

TRƯƠNG BÁ THANH, TRẦN TRUNG VINH

44
Management and marketing challenges of origin-based collective branding for agri-food products

PHẠM THỊ LAN HƯƠNG

51
The impact of communication effectiveness on word of mouth - a case of cellular service subscribers in Vietnam

HOÀNG LỆ CHI, NGUYỄN THỊ MINH AN

58
Logistics - a service should be promoted in Vietnam

NGUYỄN QUỐC LUẬT, NGUYỄN THỊ BÍCH NGỌC

67
Determining demands and requirements for training housekeepers in Hanoi Nguồn trích: TC Kinh tế & Phát triển

PHAN HỒNG MAI, NGUYỄN THÙY LINH, BÙI ĐỨC HẢI

73