No. 9(01) (2021)

Bài viết

• IMPACTS OF THE EVFTA ON THE EXPORTATION OF VIETNAM’S WOOD AND WOODEN PRODUCTS TO THE EU MARKET

  Nguyen Tien Hoang, Mai Lam Truc Linh

  01

• USING THE INSTRUMENT OCAI ON ASSESSMENT CORPORATE CULTURE - CASE STUDY IN THE COMPANY DATRACO

  Nguyen Truong Son, Ngo Tan Nhi, Hoang Van Hai

  14

• VIETNAMESE BUY-LOCAL CAMPAIGN ON CONSUMER WILLINGNESS TO PURCHASE LOCAL SHOES IN LONG XUYEN CITY

  Dang Hung Vu, Pham Thi Huyen Tran

  26

• THE EFFECTS OF SERVICE QUALITY, BRAND IMAGES ON CUSTOMER SATISFACTION AND LOYALTY AT COMMERCIAL BANKS IN DA NANG CITY

  Ngo Duc Chien

  40

• FACTORS AFFECTING MARKETING TECHNOLOGY ACTIVITIES IN ENTERPRISES THROUGH CASE STUDIES IN SMALL AND MEDIUM ENTERPRISES IN DA NANG CITY

  Nguyen Thi Hong Nhung, Nguyen Thi Phung

  57

• CORPORATE SOCIAL RESPONSIBILITY, WORK SATISFACTION AND EMPLOYEES’ LOYALTY AT YAZAKI EDS VIETNAM CO., LTD TRA VINH BRANCH

  Ho My Dung

  65

• PERSONALITY TRAITS – THE DIFFERENCE IN TERMS OF THE NETWORKING INTENSITY IN THE JOB SEARCH PROCESS

  Le Son Tung

  80

• MODELLING NETWORK DATA ENVELOPMENT ANALYSIS TO EVALUATE AND ANALYSIS THE EFFICIENCY OF VIETNAM BANKING INDUSTRY

  Phung Manh Trung

  89