DIGITAL ENTREPRENEURSHIP EDUCATION – A CASE STUDY OF STUDENTS FROM KIEN GIANG COLLEGE OF EDUCATION

Abstract

The study aims to analyze the relationship between digital entrepreneurial competence and digital entrepreneurial intention. Additionally, it examines the mediating role of entrepreneurial motivation between digital entrepreneurial competence and digital entrepreneurial intention, based on a survey of 423 students and learners majoring in various disciplines from Kien Giang College of Education. Data were collected by using a structured questionnaire and multivariate regression analysis. The results show that digital entrepreneurial competence significantly influences digital entrepreneurial intention. In the context of the robust development of digital technology, the study highlights the impact of digital competence on digital entrepreneurial intention and the mediating role of entrepreneurial motivation, clarifying the relationship between digital competence and digital entrepreneurial intention.