No. 75 (2024)

Chủ đề chính

• Vietnam’s agricultural products export: Current situation and problems raised

  Le Thi Mai Huong

  1-9

• Green perceived value, green brand innovativeness and intention to use green technology vehicles

  Hoang Cuu Long, Le Thi Bao Ngoc

  10-17

• Corporate social responsibility and coporate financial performance of commercial banks: Evidence from Vietnam

  Nguyen Thi Lien Hoa, Nguyen Thi Kim Ngan

  18-26

• Impact of Circular 200 on credit rating models using artificial intelligence methods

  Pham Quoc Hai, Tang My Ha, Tran Anh Tung

  27-37

• Insurtech in Vietnam: Challenges from new business model

  Nguyen Thi Anh Ngoc, Nguyen Thi Diem

  38-43

• Combating misinformation, approached through media training initiatives

  Hoang Thi Hong Ha, Hoang Huy Hoang

  44-48

• Viral advertising: Viewer’s emotional tone, attitudes and sharing intention

  Pham Thi Truc Ly, Dinh Tien Minh, Luong Xuan Hy

  49-58

• Knowledge transfer between university graphic design sector and businesses in Ho Chi Minh City

  Vo Dinh Nga

  59-67

• Experience in developing green banking activities

  Nguyen Quoc Anh, Tang My Sang

  68-74

• Exploring the customer experience of Vietnam Airlines via sentiment analysis

  Ton Nguyen Trong Hien

  75-81

• Approaches to motivating undergraduates to participate in scientific research

  Hoang Mi, Pham Tran Truc Linh

  82-88

• Investigating the effect of online testing anxiety on learners’ self-efficacy and the moderating role of coping strategies

  Le Quoc Thang

  89-100

• Building the model of factors influence on decision to choose Ho Chi Minh University of Economics and Finance

  Ngo Thanh Phuong Quynh, Le Hieu Nghia, Le Thanh Hai, Le Kim Nguyen, Nguyen Hoang Lan

  101-105